Marketing Dashboard
Campaign performance, channel mix, conversions, and ROAS in one view.
Active Campaigns
18
+46 launching this week
Total Spend
$57,400
+8.2%this month
Conversions
2,068
+18.4%across all channels
ROAS
4.8x
+0.6xreturn on ad spend
Campaign Performance
Conversions by channel over the past 12 months
Channel Mix
Conversion share & spend
Organic
38%$12,000
Paid
32%$28,000
Social
18%$14,000
Email
12%$3,200
Campaign Performance Table
ROAS and conversion metrics per campaign
| Campaign | Channel | Spend | Conv. | ROAS | Status |
|---|---|---|---|---|---|
Summer Launch 2026 | Paid | $12,400 | 482 | 4.2x | active |
Nimbus Pro Webinar | $1,200 | 286 | 8.4x | active | |
Black Friday Teaser | Social | $8,400 | 318 | 3.1x | scheduled |
Enterprise Outbound | Paid | $18,400 | 124 | 2.8x | active |
Content SEO Push | Organic | $4,200 | 642 | 12.6x | active |
Retargeting Q2 | Paid | $6,800 | 218 | 3.8x | paused |
Top Performing Content
Most viewed this month
#1
How we built Nimbus Pro's design system
Blog 18.4K
#2
Summer Launch — 25% off all plans
Ad 14.3K
#3
5 dashboards that beat spreadsheets
Blog 11.6K
#4
Webinar replay: AI in modern SaaS
Video 9.4K
#5
Twitter thread: 10 UX wins
Social 8.3K
Marketing Funnel
Impressions → Conversions — drop-off and conversion at each stage
Impressions
1.2M
100.0%
Top of funnel
Clicks
84.2K
6.8%
6.8% step CVR
Visits
64.8K
5.2%
77.0% step CVR
Signups
12.5K
1.0%
19.3% step CVR
Conversions
1.8K
0.1%
14.7% step CVR
$27.80
Cost / Conversion
6.8%
CTR (avg)
42.1%
Email Open Rate
Organic
Top Channel